I finally caught up with one of the most creative designers in Tokyo during his Wasted Youth pop-up at Beams, Harajuku. From putting out that heat for Girls Don’t Cry and Wasted Youth, to collaborations with Streamers Coffee, Alt Med, and Carrots, Verdy of VK Designs has been pushing the streetwear culture to a whole different level.
How long have you been working in fashion for?
I have been working in fashion for 2 years, before that I was drawing graphic art for a punk band.
What inspired you to make your own brand?
As a graphic designer I saw brands like supreme and other street wear companies where the brand became more well known than the designer so I decided it would be better to create a brand as I thought I would be better recognised.
What inspired you to do wasted youth?
What inspired me to do Wasted Youth is my strong thoughts and passion towards the youth culture, which greatly affected me as an artist, and the mentality of “nothing goes to waste”, which has struck me since my days of youth.
From all your works and collaborations what is your favourite?
The Carrots collaboration was my favourite because it was even popular in America.
What are you future goals?
I want to go places I haven't been yet like sneaker and bag collaborations.